Your brand is more than a concept, more than a logo and certainly more than a tag line.  Your brand is potentially the single most important truth about your business.  Essentially, your brand is the summation of how your customers should feel when they're in connection with your business, whether this be over the phone, on a job site, in a meeting or in your place of work.  It is the feeling your customers ought to have when they're around you, your staff or in your workplace.

your brand may well be what's making you successful, or causing you to be less successful than you could be.

Often under-rated, branding is the process a business explores as it contemplates the lasting impression a future customer is to internalize.  When creating an image for your business, the designers at 3rdglance want to base our graphic representation of your 'brand' on these kinds of concepts:

• what are your core values?
• what is your mission?
• what is your purpose?
• how do you want to be perceived?
• how do you want to be remembered?

Your brand is the summary of what people contemplate when they think of your organization.  It's the culmination of their thoughts, feelings and experiences with you.  Since many businesses make most of their sales based on word-of-mouth recommendations, your 'brand' may well be what's making you successful or causing you to be less successful than you could be.  Of course, everything from how you and your emplyees conduct yourselves in the presence of your customers to what you wear contributes to your brand.

And, since many impressions are based on appearances, your advertising media can either attract or repel future business.  This simple truth is this: the appearance of your company is vital to its success and your designer needs to work closely with you to ensure your appearance on paper exudes the kinds of successul attitudes that make your business the growing hallmark it is.

At 3rdglance, we provide you with a branding process that helps us determine those fundamental concepts outlined above that are so critical to your organization.  Armed with a firm understanding of your business, your brand and plans for the future, we begin designing and constructing a graphic impression of your business as you see it.  Our designs will complement your vision and your future customers seeing you either online, in a printed flyer or on a business card will gain insight into your business based on the work we do together.

Let us help you create lasting impressions that turn into referals.